WHY we create at Liquefire is directed by Joe Harvard. He has over twenty years experience in developing corporate and brand identity systems as well as retail environmental programs. Early in his career, Joe was an Implementation Specialist at Landor Associates where he executed corporate indetity programs for the Saturn Division of General Motors, Mercedes Benz A.G., Singapore Airlines, Japan Airlines, Repsol, and Shell. Later he joined Addison as an Art Director. While there, he managed programs for clients such as Arco, BP, Safeway, Isuzu, Lucky, Pizza Hut and Howard Johnson. Working as an independent since 1992, Joe consulted on identity programs for McKesson, Chevron/McDonalds, Wells Fargo, Fair Issac, Shoreline Pacific, California Casualty, Marinco, and others. Joe guides all strategic design decisions at Liquefire Design.