The core of the BrandEntitysm program is naming. If a product, company, or service is new, this is the most important communication to customers and the marketplace. It is how the business is to be known and recongized for years to come. For established companies adding new products or services, the name must be compatible in style, tone, and content with the overall brand. Creating original, on-target, memorable names is one of our proven skills at Liquefire.